As small business owners and marketers of our own businesses, our number one goal is always finding new clients and converting the one-time visitors into customers. Bounce rate measures how many visitors leave a page without performing a click or specific action. This usually means lower is your website’s bounce rate, the better. But how to reduce bounce rate? How to keep visitors on your website for longer?
Bounce rate also affects SEO, by providing a scan of the quality of the traffic you receive. Plus, keeping your visitors on your website for longer means having better chances to build brand awareness and trust towards your offerings.
As a brand and web designer, I work with creatives and small business owners every day to craft their websites in a purposeful, strategic way. This means also finding ways to reduce bounce rate and provide a seamless user experience to keep visitors on their websites and hopefully convert them into clients.
Below are some proven ways to reduce bounce rate and keep your visitors on your website:
Most of your visitors will find your website through blog or informative content. They would click on a headline that grab their attention and find your website for the first time. Make sure the content on your web pages fulfills your headline’s promises. You’re doing a hard work to craft high-attractive headlines, you want the content to match them in quality and provide value to your users. This way you’re building trust towards your brand from the get-go. Satisfied visitors will be more likely to keep consuming your content or browsing your website.
Call-to-actions (CTAs) are interactive elements, usually buttons, inviting users to make a specific action. When creating your website pages, you should always aim to include several CTAs to strategically build a seamless user journey through your website. This means mapping the end goals of each page of your website, and provide your users with ways to easily navigate through them in order to find what they need. If any, remember to include a CTA at the end of each page. Readers tend to leave your website after having found the content they were looking for. Appropriate high-converting call-to-cations at the end of your content will provide visitors a reason to stay on your website for a little longer.
At Miel Café Design, we notice at least 40% of traffic comes from mobile on most websites. This means there’s a nearly equal division between desktop and mobile users. That’s why, when designing websites, creating a seamless responsive experience is our top priority. Your website should be as accessible and user-friendly from any devices, to create the best experience possible and discourage users to run away too soon.
Relates Posts is a section of your website, usually located under your blog post’s content, suggesting more reads based on similarity. If you want your visitors to keep browsing your content, you have to offer them said content! One automated way to do so is providing easy access to your similar content at the end of the page. This is another way to guide your users through your website, and keep them devouring your content, while trusting your brand more and more.
Ask your web designer to include a related posts section on your website. In alternative, you can easily active related posts with Jetpack plugin on WordPress.
Eventually users will leave your website. You might be able to provide them more ways to keep browsing, but you won’t be able to control whether they actually stay long enough. Most users won’t turn into customers at the first visit. Return visitors are key in a well-performing website (or all your marketing efforts would be a waste of time!). That’s where exit intent popups come in. Exit intent popups appear when the user is about to leave a website, and if you’re able to provide great value during this specific moment of the navigation, you’ll easily convert one-off visitors into leads and make them come back! Try offering a juicy, valuable, irresistible content in exchange for their email address: a freebie to download, webinar, exclusive offer.
If you ever wondered how to reduce bounce rate, there you have it. Five proven ways to keep visitors on your website longer. The key is, for every strategic choice, always keep in mind to create a human-centered website to fulfill your visitors’ needs. Put yourself in their shoes and provide the most seamless experience possible. As a result, you’ll have more happy visitors, leads and, eventually, clients!
A creative atelier curating brand and web designs for women-owned businesses.
I design and curate intentional brand designs and websites to cultivate your idea and bring your value out there.