Having worked at building web designs for small business owners for the last 5 years, I can’t say enough of the importance of investing in a professional, strategic and unique web design. Websites are now more popular than ever, and every other business is bringing their brand online. This means it’s not enough anymore to simply have a website. Your website should serve your small business, help you distinguish from your competitors, and ultimately set you up for success. Today I’m sharing 4 unspoken yet crucial reasons to invest in your website design and how it could help you grow your small business.
Let’s talk about competitors for a minute. Unless you have the most unusual brand idea on Earth, you’ll have a handful of competitors to deal with. I like to talk about competitors as a precious resource instead of a curse: after all, as small business owners, we’re not able to serve all our potential clients, and some of them might be served better by one of our closed competitors, even just because they’d have a better affinity.
This is why it’s more important than ever to be recognised and remembered for what makes us truly unique and different. Is it your unique style? Your witty tone of voice? Your different method or approach? Whatever it is, you want to become that business that instantly comes to mind to your ideal client that could really serve them well. A professionally designed website will help you increase brand recognition, so that your business will be the first that comes to mind to the right people.
When your prospect client visits your website for the first time, it gives the first impression of your business. Just think it only takes 2.6 seconds for users to make the first conscious impression of your website (source)! In these first few seconds you have a chance to make a lasting positive impact on your users. This is why having a web design that is attractive, functional, strategic and unique is highly fundamental. Investing in a custom web design means someone will take care of every smallest details to provide the best first impression on your ideal clients.
The beauty of bringing your business online is not needing to be there all the time. Think of your website as your brick and mortar storefront, but always open to welcome new clients at every time of the day and night. Your website can be a tool to automate your business, provide your prospects the right answers, make them feel heard and seen even when you’re not there. Investing in a professional web design is crucial to make sure your online home is always ready and perfectly functional to welcome new visitors.
Users like engaging with visually attractive websites, and if your web design is well-made it will more likely to look and be more appealing, easy to use, user- and devices-friendly. As a consequence, your website will rank higher, encourage visitors to stay for longer, and hopefully even convert better. All this will set your brand up for success in the long run!
I’ve worked with many small business owners in the past and I’m enthusiast to say I’ve seen web design move the needle for their businesses many times. I’m sure it could do the same for your business as well! I hope you’re ready to invest in your website design and start seeing some tangible results.
A creative atelier curating brand and web designs for women-owned businesses.
I design and curate intentional brand designs and websites to cultivate your idea and bring your value out there.